Analysis of hedonic and utilitarian consumer values affecting the retail store image in India
Umesh Ramchandra Raut, Prafulla Arjun Pawar
| Alternative title: | Analiza hedoničke i utilitarine vrijednosti za potrošača u odnosu na imidž prodavaonice na malo u Indiji |
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| Year of publication: |
2023
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| Authors: | Raut, Umesh Ramchandra ; Pawar, Prafulla Arjun |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 35.2023, 2, p. 129-143
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| Subject: | hedonic values | retail | retail store image | utilitarian values | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Indien | India | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22598/mt/2023.35.2.129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473469