Analysis of launch strategy in cross-border e-Commerce market via topic modeling of consumer reviews
Feifei Wang, Yang Yang, Geoffrey K.F. Tso, Yang Li
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Feifei ; Yang, Yang ; Tso, Kwok Fai Geoffrey ; Li, Yang |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 4, p. 863-884
|
| Subject: | Cross-border | e-Commerce | Consumer behavior | Consumer reviews | Regularized regression | Topic models | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-019-09368-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012126614