Analysis of management narrative to understand social marketing strategy : the case of "branding Logan City"
David Russell; Gillian Sullivan Mort; Margee Hume
| Year of publication: |
2009
|
|---|---|
| Authors: | Russell, David ; Sullivan Mort, Gillian ; Hume, Margee |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 4, p. 232-237
|
| Subject: | Queensland (Staat) | Queensland (State) | Stadtmarketing | City marketing | Social Marketing | Social marketing | Sozialkapital | Social capital | Australien | Australia |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901784