Analysis of multiple structural relationships among employer brand, proposition value and intention to leave the organisation
Ali Ostad Hashemi, Fateme Nouri, Negin Gholami, Mansoureh Hourali
Year of publication: |
2023
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Authors: | Hashemi, Ali Ostad ; Nouri, Fateme ; Gholami, Negin ; Hourali, Mansoureh |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 17.2023, 1, p. 26-43
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Subject: | employer brand | employee value proposition | intention to leave | psychological contract | Iranian bank | Personalmarketing | HR marketing | Implizite Kontrakte | Implicit contracts | Mitarbeiterbindung | Employee retention | Personalmanagement | Human Resource Management |
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