Analysis of Pork Preference and Consumption Pattern Among Households in Assam

A study was carried out in four prominent areas of Assam where the pork availability and consumption is high. Data were collected from a total of 100 respondents from different households through a pre-tested, reliable and valid interview schedule. A large majority of the respondents preferred pork very much followed by chicken. The order of reasons for pork preference by the respondents was its taste and availability, season, affordable cost, habituated with pork, nutritional value, locality and tradition. The order of factors influencing high consumption of pork and its products which were highly agreed by the respondents in pooled sample were agricultural season, occasions/ceremonies, community festivals, weekly market day, weekends/holidays, arrival of guest or relatives, day or week of a month, community work, socio-political achievements and for other reasons. About 29.00 percent of the respondents consumed pork twice a month, followed by three times in a month. The trend of pork consumption pattern since the last five years was somewhat increased. An overwhelming majority (81.00 per cent) of the respondents ‘most frequently' procured pork from the road side butcher and most often procured pork by judging its freshness