Analysis of premium-brand online marketing initiatives in e-commerce
Thomas Bolz
| Year of publication: |
2020
|
|---|---|
| Authors: | Bolz, Thomas |
| Published in: |
Banking and information technology : BIT ; a strategic report for top management. - Regensburg : Ibi Research GmbH, ISSN 1615-0252, ZDB-ID 2017380-5. - Vol. 21.2020, 2, p. 77-86
|
| Subject: | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304597