Analysis of Print Ad Features: Services versus Products
| Year of publication: |
1993
|
|---|---|
| Authors: | Cutler, Bob D. ; Javalgi, Rajshekhar G. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 33.1993, 2, p. 62-71
|