Analysis of product rollover strategies in the presence of strategic customers
Chao Liang; Metin Çakanyıldırım, Suresh P. Sethi
| Year of publication: |
2014
|
|---|---|
| Authors: | Liang, Chao ; Çakanyıldırım, Metin ; Sethi, Suresh P. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 4, p. 1033-1056
|
| Subject: | product rollover | strategic customers | product cannibalization | dynamic pricing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Produktmanagement | Product management | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347786