Analysis of quality system and price avance at chosen type of foods

The text is presenting results of dissertation thesis in area of quality systems from view of chosen Czech foods types consumption – milk and meat. One of aims there was a getting information about first experiences and quality systems using valuation from view of companies by means of research sound. The second aim was a finding about consumer’s willingness to pay higher price of these products in connection with quality costs (problems of price avance). The results are that a requirement to introduced quality system in a food produce company is often condition to conclude supply-customer relationship and competitive advantage is realization of this condition. There was proved that milk’s consumption is not depended on incomes, but it is influences of other factors. For the meat, where is bigger variability of assortment choosing, there is consumption’s depend to incomes falling; a consumer is willing to pay higher prices.