Analysis of Russian retailers' communication strategies in terms of external constraints
Vasily S. Starostin, Veronika Y. Chernova
| Year of publication: |
2016
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|---|---|
| Authors: | Starostin, Vasily S. ; Chernova, Veronika Y. |
| Published in: |
Journal of advanced research in law and economics : JARLE. - Craiova : ASERS Publ., ISSN 2068-696X, ZDB-ID 2576474-3. - Vol. 7.2016, 3/17, p. 630-636
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| Subject: | communication strategies | consumer | distribution | retail chains | Einzelhandel | Retail trade | Russland | Russia | Handelskette | Retail chain | Interne Kommunikation | Internal communication | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011868410