Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
Marcelino Sánchez Rivero, Cristina Rodríguez Rangel, Lidia Andrades Caldito
| Year of publication: |
January-June 2016
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|---|---|
| Authors: | Sánchez Rivero, Marcelino ; Rodríguez Rangel, Cristina ; Andrades Caldito, Lidia |
| Published in: |
Enlightening tourism : ET ; a pathmaking journal. - Huelva : Univ., ISSN 2174-548X, ZDB-ID 2631025-9. - Vol. 6.2016, 1, p. 19-43
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| Subject: | Spa tourism | motivation | Extremadura | discriminant analysis | segmentation | multi-motivated clients | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Motivation | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011668095