Analysis of strategic priorities of green building projects for the efficient energy consumption

Purpose This study aims to investigate the strategic priorities of green building projects and analyze energy consumption alternatives in green residence projects using two innovative methods. Design/methodology/approach This study uses two methods, decision-making trial and evaluation laboratory (DEMATEL) to measure strategic priorities and golden-cut quantum spherical fuzzy technique for order preference by similarity to the ideal solution (TOPSIS) to analyze energy consumption alternatives. Findings The study reveals that sustainability and atmosphere are the most significant factors in determining the priorities of green residence projects, whereas innovation has a limited impact on addressing environmental challenges in the building sector. The ranking of energy use alternatives shows that sustainability issues and atmosphere quality of space heating and cooking are the top priorities, whereas other factors like white goods, water heating, lighting and space cooling are ranked lower. Originality/value This paper offers a significant contribution to the understanding of green buildings by introducing innovative methodological approaches. Theoretically, it uses the DEMATEL to enhance traditional analytical frameworks, marking a novel effort in understanding green residence projects. In addition, the golden-cut quantum spherical fuzzy TOPSIS method is introduced, offering a comprehensive decision-making framework for green projects, considering factors like energy consumption and economic feasibility. This combination of methodologies provides a holistic evaluation, emphasizing sustainability in green building construction. This study reveals untapped potential for environmental sustainability and energy efficiency, enriching the existing knowledge base.