Analysis of the adoption of customer facing InStore technologies in retail SMEs
Javier Lorente-Martínez, Julio Navío-Marco, Beatriz Rodrigo-Moya
| Year of publication: |
2020
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|---|---|
| Authors: | Lorente-Martínez, Javier ; Navío-Marco, Julio ; Rodrigo-Moya, Beatriz |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-9
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| Subject: | Retail | SME | In-store technologies | Digitalisation | Brick and mortar | TOE | TAM | CFIST | KMU | Einzelhandel | Retail trade | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Innovationsdiffusion | Innovation diffusion | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102225 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305323