Analysis of the customer's loyalty of the online transportation service Gojek
Heni Nastiti, Jenji Gunaedi A, Dewi Cahyani Pangestuti
| Year of publication: |
2023
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|---|---|
| Authors: | Nastiti, Heni ; Gunaedi A, Jenji ; Pangestuti, Dewi Cahyani |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 12.2023, 5, p. 17-29
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| Subject: | Brand Image | Promotion | Service Quality | Customer Satisfaction, and Loyalty | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i5.2570 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326127