Analysis of the Factors Leading Firms to Invest in Logistic Activities: Example of Çınar Boru Profil Industry and Trade Inc.

The aim of this study is to detemine the reasons that orientate to the investment and investment decisions in logistics operations for the businesses. Within this study, Çınar logistics business was examined, in 2006 founded, in Ereğli by Çınar Boru Profil Industry and Trade Inc. In this study, qualitative research design was used and data was collected by interview technique. The data obtained were analyzed by qualitative analysis technique. The results showed that, the increasing frequency of operations, focusing on basic skills, logistics environment of business and problems occur in service quality are the factors that effects to the invesment for logistics activities of Çınar Boru Profil Industry and Trade Inc. However, aiming at investments for logistics operations has positive effect on the business and managers did not think to tend to use external resources even if logistics activities bringing financial damaging to the business.