Analysis of the factors that influence adoption of information from managerial responses to negative electronic word-of-mouth
Fayiz Shrafat, Dia Zeglat, Waed Ensour and Nael Mosa Sarhan
| Year of publication: |
2021
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|---|---|
| Authors: | Shrafat, Fayiz ; Zeglat, Dia ; Ensour, Waed ; Sarhan, Nael Mosa |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 39.2021, 4, p. 495-527
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| Subject: | electronic word-of-mouth | e-WOM | managerial response | source credibility | argument quality | informational usefulness | information adoption | Virales Marketing | Viral marketing | Führungskräfte | Managers | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Information | Informationsverbreitung | Information dissemination | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2021.117639 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693063