Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Jaroslava Gburova, Beata Gavurova, Radovan Bacik, Maria Tomasova
| Year of publication: |
2023
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|---|---|
| Authors: | Gburova, Jaroslava ; Gavurova, Beata ; Bacik, Radovan ; Tomasova, Maria |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 14.2023, 3, p. 134-141
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| Subject: | advertising | marketing communication | political marketing | voter behaviour | Wahlverhalten | Voting behaviour | Werbewirkung | Advertising effects | Theorie | Theory | Slowakei | Slovakia | Politische Partei | Political party | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2023.3-012 [DOI] hdl:11159/631432 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375513