Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products
Natasha Bunga Arindaputri, Singgih Santoso
| Year of publication: |
2023
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|---|---|
| Authors: | Arindaputri, Natasha Bunga ; Santoso, Singgih |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 12.2023, 4, p. 57-65
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| Subject: | Digital marketing | brand image | price perception | purchase intention | brand loyalty | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Online-Marketing | Internet marketing | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i4.2612 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326042