Analysis of the influence of reputation, identity and image on the country brand
Maria-Angeles Revilla-Camacho and Carlos Rodriguez-Rad, Dolores Garzon, María-Elena Sánchez del Río-Vázquez, Camilo Prado-Roman and Beatriz Palacios-Florencio
| Alternative title: | Análisis de la influencia de la reputación, la identidad y la imagen en la marca paı́s |
|---|---|
| Year of publication: |
2022
|
| Authors: | Revilla Camacho, Maria Angeles ; Rodriguez-Rad, Carlos ; Garzon, Dolores ; Sánchez del Río-Vázquez, Maria-Elena ; Prado-Roman, Camilo ; Palacios-Florencio, Beatriz |
| Published in: |
Academia : revista Latinoamericana de administración. - Bradford : Emerald, ISSN 2056-5127, ZDB-ID 2401123-X. - Vol. 35.2022, 2, p. 163-182
|
| Subject: | Anholt-Gfk nation brands index | Country brand | Country image | Identity | Reputation | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/ARLA-07-2021-0132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369816