Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing - Any uncertainty about the functional form of the double-log demand model implies that optimal prices ore lower than under the case of complete certainty
| Year of publication: |
1999
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| Authors: | Montgomery, Alan L. ; Bradlow, Eric T. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 18.1999, 4, p. 569-583
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