Analytic Hierarchy Process As a Managerial Decision Tool in The Evaluation of New Product Ideas

In this study, Analytic Hierarchy Process (AHP), that was developed as an estimation and decisionmaking technique for managers, is reviewed for the evaluation of new product ideas. The AHP algorithm is solved on a hypothetical example consistent with the hierarchy developed to evaluate new product ideas.

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Year of publication:	2003
Authors:	Yaralioglu, Kaan ; Koksal, Haluk
Published in:	Ege Academic Review. - İktisadi ve İdari Bilimler Fakültesi. - Vol. 3.2003, 1, p. 119-137
Publisher:	İktisadi ve İdari Bilimler Fakültesi

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Extent:	application/pdf text/html
Type of publication:	Article
Language:	English
Classification:	M19 - Business Administration. Other ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

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