Analytical Marketing ? Trends in Banking Practice

This article deals with clients? data processing. It describes analytical methods used for work with customer information in current practice in Czech banking environment and focuses on its further marketing utilization. There have been identified different scopes of company?s CRM program and useful tips for successful use of data marketing analysis.

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Year of publication:	2011
Authors:	Ochec, Jiří
Published in:	Ekonomika a managment. - Vysoká Škola Ekonomická v Praze, ISSN 1802-8470. - Vol. 2011.2011, 4, p. 37-46
Publisher:	Vysoká Škola Ekonomická v Praze
Subject:	Analytical Marketing \| Customer Relationship Management \| Clients Data Mining \| Analytický marketing \| Řízení vztahů se zákazníky \| Vytěžování klientských dat

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Extent:	text/html
Type of publication:	Article
Classification:	G30 - Corporate Finance and Governance. General
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011195029