Analytical methods of measuring marketing profitability: A matrix approach
Frank H. Mossman; Malcolm L. Worrell jr.
| Year of publication: |
1966
|
|---|---|
| Authors: | Mossman, Frank H. ; Worrell jr., Malcolm L. |
| Published in: |
Business topics. - East Lansing, Mich., ZDB-ID 215391-9. - Vol. 14.1966, 4, p. 35-45
|
| Subject: | Vereinigte Staaten | Betriebskosten | Betriebskontrolle | Absatzkosten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002513115