Analytical model to measure the effectiveness of content marketing on Twitter : the case of governorates in Colombia
Anabel Guzmán Ordóñez, Francisco Javier Arroyo Cañada, Emmanuel Lasso, Javier A. Sánchez-Torres, Manuela Escobar-Sierra
| Year of publication: |
2024
|
|---|---|
| Authors: | Guzmán Ordóñez, Anabel ; Arroyo Cañada, Francisco Javier ; Lasso, Emmanuel ; Sánchez-Torres, Javier A. ; Escobar-Sierra, Manuela |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 4, p. 962-978
|
| Subject: | Content marketing | Engagement | Government | Machine learning | Social media | Twitter | Social Web | Social web | Kolumbien | Colombia | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00243-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138153