Analytical Perspectives on Integration and Diffusion of Knowledge in Multicultural Business Schools to Build Global Image

Multicultural phenomenon in organizations has been studied from educational and business perspectives. The paper discusses the pattern of organizational behavior of business schools seeking global image under multicultural environment. The construct of the study focuses on the process of knowledge diffusion and its impact on the variability of corporate and organizational image. The study reviews literature from both perspectives and tries to integrate contributions in model of multicultural education to gain a global image as an organizational goal. In order to get a better understanding of literature about multicultural education and organizational goals, we developed a matrix to explain both criteria. We identified two kinds of education orientation and two kind of organizational goals. The local and multicultural organizational platforms that demonstrate tenure goals - short and long term - were analyzed in reference to assess the variability factors in building global image. The analysis of both criteria revealed four orientations in previous contribution made on the topic: traditional, integrative, expansive and global. We tried to develop different prepositions in the basis of critical review of the literature identifying gaps in the conceptual dimensions and suggest a model that explains the variability factors in building global image under multicultural environment. The model explains how business schools can reach a global orientation through their organizational goals and educational perspective. Finally, the paper proposes scope for futures research