Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Stephan Dahl, Lynne Eagle and Carlos Báez
| Year of publication: |
2009
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| Authors: | Dahl, Stephan ; Eagle, Lynne ; Báez, Carlos |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 10.2009, 1, p. 46-59
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009052254