Analyzing antecedents and consequences of multidimensional green brand equity
Muhammad Ishtiaq Ishaq, Eleonora Di Maria and Rizwan Qaiser Danish
| Year of publication: |
2022
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|---|---|
| Authors: | Ishaq, Muhammad Ishtiaq ; Di Maria, Eleonora ; Danish, Rizwan Qaisar |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 42.2022, 5/6, p. 453-479
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| Subject: | brand credibility | brand preference | brand trust | country-of-origin | Green brand equity | scale development | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Öko-Produkt | Sustainable product | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2021.1987416 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167438