Analyzing causal effects with observational studies for evidence-based marketing at IBM4
Stefanos Manganaris; Ruchi Bhasin; Michael Reid; Keith B. Hermiz
| Year of publication: |
2010
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|---|---|
| Authors: | Manganaris, Stefanos ; Bhasin, Ruchi ; Reid, Michael ; Hermiz, Keith B. |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 8.2010, 2, Spec.Issue, p. 1-19
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: |
Persistent link: https://www.econbiz.de/10009932598