Analyzing consumer online behavior using user-level and aggregated advertising data
vorgelegte Dissertation von Florian Nottorf
| Year of publication: |
2013
|
|---|---|
| Authors: | Nottorf, Florian |
| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Internetnutzung | Internet usage | Werbeträger | Advertising media |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 138 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Lüneburg, Leuphana Univ., Diss., 2013 |
| Notes: | Literaturangaben Kumulatives Dissertationsvorhaben bestehend aus fünf Einzelveröffentlichungen in: Electronic Markets 23,3 (2013) pp 205-216, Proceedings of DCNet/ICE-B/Optics 2012 pp145-154, ECIS Pproceedings Paper 164 (2013), Electronic Commerce Research and Applications, 6.August 2013 und Proceedings of ICE-B (2013) |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236326