Analyzing customer-orientation practices of firms from a wider perspective
Gabriel Baffour Awuah
| Year of publication: |
2008
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|---|---|
| Authors: | Awuah, Gabriel B. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 1, p. 45-72
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| Subject: | Unternehmensdienstleistung | Business services | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818905