Analyzing factorial data using PLS : application in an online complaining context
Sandra Streukens, Martin Wetzels, Ahmad Daryanto, and Ko de Ruyter
| Year of publication: |
2010
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|---|---|
| Authors: | Streukens, Sandra ; Wetzels, Martin ; Daryanto, Ahmad ; Ruyter, Ko de |
| Published in: |
Handbook of partial least squares : concepts, methods and applications. - Berlin : Springer, ISBN 3-540-32825-4. - 2010, p. 567-587
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003944672