Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
María Fuentes-Blasco, Beatriz Moliner-Velázquez and Irene Gil-Saura
| Year of publication: |
2017
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|---|---|
| Authors: | Fuentes-Blasco, María ; Moliner-Velázquez, Beatriz ; Gil Saura, Irene |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 7, p. 1558-1577
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| Subject: | Value | Retailing | Customer satisfaction | Finite mixture SEM | Word-of-mouth (WOM) | Kundenzufriedenheit | Virales Marketing | Viral marketing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-03-2016-0138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011731374