Analyzing the impact of country-of-origin, geographical indication and wine world on low-involvement generation Z potential consumers’ attitudes toward wine ads
Gabriela Purcini and Leonardo Medeiros Barretta, Luciana Ferreira, and Marina Lourenção
| Year of publication: |
2024
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|---|---|
| Authors: | Purcini, Gabriela ; Medeiros Barretta, Leonardo ; Ferreira, Luciana Brandão ; Lourenção, Marina Toledo de Arruda |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 36.2024, 4, p. 591-612
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| Subject: | Attitude theory | Country-of-origin | Geographical cues | Geographical indications | New and old world wine producers | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Weinbau | Wine industry | Welt | World | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-02-2024-0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326981