Analyzing the impact of social network sites and social applications on buying attitude in developing nations consumers' engagement using flourishing digital platforms
Sarwar-A Alam, Daoping Wang, Kalsoom Rafique
| Year of publication: |
October-December 2018
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| Authors: | Alam, Sarwar-A ; Wang, Daoping ; Rafique, Kalsoom |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 14.2018, 4, p. 108-123
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| Subject: | Consumers’ Intention | Developing Country | Social Applications | Social Network Sites | Social Platforms | Social Web | Social web | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEIS.2018100108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951601