Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content engagement
Imran Anwar Mir and Jari Salo
| Year of publication: |
2024
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| Authors: | Mir, Imran Anwar ; Salo, Jari |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 1, p. 1-28
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| Subject: | attributes | brand attitude | brand content engagement | brand content esthetics | brand-link click behavior | social media influencers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenartikel | Brand | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2251461 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447577