Analyzing international travelers' profile with self-organizing maps
Gang Li; Rob Law; Jinlong Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Li, Gang ; Law, Rob ; Wang, Jinlong |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 27.2010, 2, p. 113-131
|
| Subject: | Urlaubsverhalten | Holiday behaviour | Internationaler Tourismus | International tourism | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Zielgruppe | Target group | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003970860