Analyzing moment-to-moment data using a Bayesian functional linear model : application to TV show pilot testing
Sam K. Hui, Tom Meyvis, Henry Assael
| Year of publication: |
2014
|
|---|---|
| Authors: | Hui, Sam K. ; Meyvis, Tom ; Assael, Henry |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 2, p. 222-240
|
| Subject: | moment-to-moment data | functional data analysis | Bayesian functional linear model | TV show pilot testing | peak-end rule | Bayes-Statistik | Bayesian inference | Schätztheorie | Estimation theory | Statistische Methodenlehre | Statistical theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358787