Analyzing music services positioning through qualitative research
Manuel Cuadrado, Ph.D., Juan D. Montoro, Ph.D., María José Miquel, Ph.D.
| Alternative title: | Analiziranje pozicioniranja glazbenih usluga putem kvalitativnog istraživanja |
|---|---|
| Year of publication: |
2015
|
| Authors: | Cuadrado, Manuel ; Montoro Pons, Juan de Dios ; Miquel, María José |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 27.2015, 2, p. 251-263
|
| Subject: | services | music | qualitative research | projective techniques | content analysis | Qualitative Methode | Qualitative method | Musik | Music | Musikwirtschaft | Music industry | Marktforschung | Market research | Bibliometrie | Bibliometrics | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011608922