Analyzing of B2b and B2c in Buying Centers Using Rough Sets and Mcdm Respect of Sustainable Supply Chain Management

The sustainable supply chain structure reveals the ability of firms to continue their activities in economic, social, and environmental dimensions. In the studies carried out so far that B2B and B2C structures are not considered comparatively in sustainable supply chain models. Multi-Criteria Decision Making (MCDM) methods and a rough set approach used to analyze the competitive advantage in such an environment. A well-functioning supply chain provides a competitive advantage in the markets and ensures significant increases in market share