Analyzing price and product strategies with a comprehensive system dynamics model--A case study from the capital goods industry
| Year of publication: |
2008
|
|---|---|
| Authors: | Größler, Andreas ; Löpsinger, Tobias ; Stotz, Myrjam ; Wörner, H. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 61.2008, 11, p. 1136-1142
|
| Publisher: |
Elsevier |