Analyzing purchase incidence and brand choice by hazard models
| Year of publication: |
1998
|
|---|---|
| Authors: | Hruschka, Harald ; Stoiber, Helmut ; Hamerle, Alfred |
| Published in: |
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 79364. - Vol. 20.1998, 1, p. 55-64
|