Analyzing stage and duration of Anglo-Chinese business-to-business relationships
Dorothy A. Yen; Bradley R. Barnes
| Year of publication: |
2011
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|---|---|
| Authors: | Yen, Dorothy A. ; Barnes, Bradley R. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 3, p. 346-357
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| Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Austauschtheorie | Social exchange theory | China | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991588