Analyzing systemic customer value in scalable business service
Year of publication: |
2014
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Authors: | Pynnönen, Mikko ; Hallikas, Jukka ; Ritala, Paavo ; Mikkonen, Karri |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 14, p. 1154-1166
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Subject: | value co-creation | perceived value | customer satisfaction | service quality | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing |
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