Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Diana Escandon-Barbosa, Geovanny Castro-Aristizabal, Agustín Ramirez-Urraya and Andrea Hurtado-Ayala
| Year of publication: |
2023
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|---|---|
| Authors: | Escandon-Barbosa, Diana ; Castro Aristizabal, Geovanny ; Ramirez-Urraya, Agustín ; Hurtado-Ayala, Andrea |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 36.2023, 2, p. 127-140
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| Subject: | BoP orientation | born global firms | Bottom of the pyramid | export | export performance | FGLS model approval | global company | global consumer culture | Multinationales Unternehmen | Transnational corporation | Export | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Entwicklungsländer | Developing countries | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2022.2156420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321500