Analyzing the Commitment-Loyalty Link in Service Contexts
| Year of publication: |
1999
|
|---|---|
| Authors: | Pritchard, Mark R. ; Havitz, Mark E. ; Howard, Dennis R. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 3, p. 333-348
|