Analyzing the corporate social responsibility perception from customer relationship quality perspective : an application to the retail banking sector
Year of publication: |
2022
|
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Authors: | Hobeika, Janine ; Khelladi, Insaf ; Orhan, Mehmet A. |
Subject: | banking sector | customer relationship quality | expected relational benefits | France | perceived CSR | professional stereotypes | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Frankreich | Bank | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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