Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Craig J. Thompson and Ankita Kumar
| Year of publication: |
2022
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|---|---|
| Authors: | Thompson, Craig J. ; Kumar, Ankita |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 5, p. 21-41
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| Subject: | authenticity | brand image | conscious capitalism | consumer identity | ethical consumerism | market logics | semiotics | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kapitalismus | Capitalism | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Firmenimage | Corporate reputation | Semiotik | Semiotics | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221087987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390579