Analyzing the diffusion of competitive smart wearable devices : an agent-based multi-dimensional relative agreement model
Tianyu Zhang, Peiwu Dong, Yongchao Zeng, Yanbing Ju
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Tianyu ; Dong, Peiwu ; Zeng, Yongchao ; Ju, Yanbing |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 90-105
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| Subject: | Agent-based modeling | Multi-attribute utility theory | New product diffusion | Relative agreement model | Word-of-mouth | Agentenbasierte Modellierung | Innovationsdiffusion | Innovation diffusion | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013194152