Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Chao-Hsing Lee, Chien-Wen Chen, Wen-Kuo Chen, Ko-Han Lin
| Year of publication: |
2021
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|---|---|
| Authors: | Lee, Chao-Hsing ; Chen, Chieh-Wen ; Chen, Wen-Kuo ; Lin, Ko-Han |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 22.2021, 4, p. 363-381
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| Subject: | Social commerce | Customer engagement | Trust transfer | Stickiness | Repurchase intention | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Social Web | Social web | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012816296