Analyzing the intensity of private label competition across retailers
Year of publication: |
2013
|
---|---|
Authors: | Dawes, John ; Nenycz-Thiel, Magda |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 1, p. 60-66
|
Publisher: |
Elsevier |
Subject: | Private label | Own label | National brand | Competition | Duplication of purchase | Price promotions |
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